"Pilipinas Kay Ganda" Launch
Reposting from Candie Cobiao's blog : The event started at 7:30PM and upon entering, we were given a press kit containing the CD presentation, transcript of the speech that Sec. Lim was going to give, their press release, and also a pair of 3D glasses. I went to the event with an open mind, not knowing what to expect, not knowing what the new logo would look like (because I am also a graphic designer). I scanned the room and saw numerous important people like Vice President Jejomar Binay, Madam Imelda Marcos, Carlos Celdran, ambassadors and of course Secretary Alberto Lim. Sec. Lim’s speech was heartfelt. He spoke with belief in their research and the campaign that they have come up with. I think he knew that a lot of people were against the changing of WOW PHILIPPINES or of the new campaign and so I felt that his speech had a lot of explaining and defending in it; he explained why we NEEDED the change, and I quote, “We need to be more daring in expressing our brand...
